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Billboard recently broke a shocking industry that separates the ease of harmful parties to steal artists’ money and other songs. This piece, entitled “How did two of the unknown music operators achieve $ 23 million in YouTube royalties? The Tax Authority says they stole it”, lights up the constant complexity of the Department of Publishing Rights in the Music Industry. Fraud has always been a problem and cost the American music industry in appreciation 12.5 billion dollars In the annual output. In the United Kingdom alone, the cost of piracy is 200 million pounds annually of missing revenues, according to Ceff Taylor, CEO of the BPI.
To provide some background, the music industry was suffering from a long battle against different piracy. Unfortunately, even huge platforms such as YouTube can have broken processes and weaknesses in content management and tracking tracking systems that create opportunities to misuse of royalties, or wrong or harmful, to the wrong parties.
As the industry continues to expand, with more and more musical platforms merged as part of the experience, the artist lies with the artist to understand and manage copyright. The rights holders need a reliable partner and more transparency and tools that make the tracking content deliver easily. Companies, for their part, want to be safe that they support their licensing agreements and exercise almost ideal compliance.
There are still a lot of services on the horizon and emerging marketing that will get more users. 7Digital provides the leading platform in the market to serve those companies and brands that want to integrate digital music into their performances legally, but they do not necessarily have time or knowledge to move in the complex requirements for licensing, tracking, reporting payment and payment rights. Using the platform, 7Digital customers have the final flexibility to use external sources of this process as needed to maintain the highest level of compliance with their licensing agreements.
“Many companies do not have time, experience or resources, so we are lifting and providing the back interface services that allow them to communicate with the daily job,” said Paul Langurthy. “Based on our experiences, and in cooperation with our partners in the strategic industry, we can follow the music that is submitted accurately in any form and created thousands of allocated reports on behalf of our customers to the Rightsholder community to meet their licensing agreements. In this way, we help ensure reporting of the use of content Artists accurately to the rights holders.
The appropriate trace and transparency are important tools for rights holders to define vulnerabilities in copyright management with DSPS and brands that have authorized their content. Use the 7Digital music content platform. This includes the creation of a dedicated custom success team, the adoption of new criteria in delivery of content, and more. This year, 7digital launched a experimental program in which a sub -set of stickers can reach a dedicated information panel to determine Matthew and the place to receive its content via the 7Digital client ecosystem, allowing them to trust that only 7Digital customers get access to their content.
“7digital supports the growth of the music industry for more than 18 years by providing a platform that removes all the complexity of absorption, presenting and reporting the use of music in all cases of use.” Paul Langurgui explains. “With the increase in new services and cases of use, 7digital has invested in tools, partnerships and services that provide greater transparency, simplicity and efficiency so that the artists, brand and publishers partners can manage their business more efficiently in the fragmented digital scene today.”