If you’re late to the AI party, don’t worry. Getting started leveraging AI tools in your marketing strategy is easier than you think. Here are 11 AI marketing tools every marketer should start using today.
1. Jasper I(formerly known as Jarvis)
Main features
- It’s trusted by over 50,000 marketers to create engaging marketing campaigns, ad copies, blog posts, and articles in minutes that would normally take hours or days. Special Features:
- Blog posts are optimized for search engines and rank high on Google and other search engines. This is a big plus for online businesses that want to drive traffic to their website through content marketing.
- 99.9% original content and guarantees that all the content it creates will be original, so businesses can focus on their online reputation instead of worrying about Google’s penalties for duplicate content.
- Writing Long Articles – Jasper.ai is also useful for long writing, allowing users to create articles of up to 10,000 words without any difficulty. This is ideal for businesses that want to produce in-depth content that will capture their audience’s attention.
I am waiting! I’ve got a very nice deal for you. Register through the link below, and you will receive (10 thousand free credits)
2. Personalization
Personalization is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking which products and services your contacts are interested in at any given time. The platform uses an algorithm to determine each contact’s top three interests, which is updated in real-time based on recent site activity.
yourFeatures
- It identifies the top three interests based on metrics like time on page, recency, and frequency of each contact
- Works with both ESP and CRM
- It’s easy to get up and running within days
- Enterprise-grade technology at low cost for small and medium businesses
3. The seventh sense
Seventh Sense provides behavioral analytics that help you attract attention to your customers’ crowded email inboxes. Choosing the best day and time to send email is always a gamble. Although some days of the week generally have higher open rates than others, you can never pinpoint the best time for each customer. Seventh Sense takes the stress out of having to know the perfect sending time and day for your email campaigns. The AI-based platform determines the best email timing and frequency for each contact based on when emails are opened. The tool is primarily aimed at HubSpot and Marketo customers
Main features
- AI determines the best sending time and email frequency for each contact
- Connects with HubSpot and Marketo
4. The phrase
Phrasee uses artificial intelligence to help you write subject lines more effectively. With its AI-driven natural language generation system, Phrasee uses data-driven insights to create millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning that when you feed the results back to Phrasee, the prediction model is rebuilt so it can continuously learn from your audience.
Main features
- Instantly creates millions of human-looking brand replicas
- Create custom language models for each client
- Learn what your audience responds to and rebuild your prediction model every time
5. Hubspot SEO
HubSpot Search Engine Optimization (SEO) is an integrated tool for your human content team. It uses machine learning to determine how search engines understand and rank your content. HubSpot SEO helps you improve your search engine rankings and outperform your competitors. Search engines reward websites that organize their content around core topics or groups of topics. HubSpot SEO helps you discover and rank topics that matter to your business and customers.
Main features
- It helps you discover and categorize topics that people are searching for
- Provides suggestions for your topic groups and related topics
- Integrates with all other HubSpot content tools to help you create a comprehensive content strategy
6. The development of artificial intelligence
When you’re limited to testing two variables against each other at once, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify high-performing concepts, combine them with each other, and iterate the process to achieve the best site experience.
Main features
- Find out which content performs best
- It allows you to test multiple ideas in a single experiment instead of having to run many individual tests over a long period
- It allows you to try out all your ideas across multiple pages to optimize the entire path
- Offers visual and code editors
7. Acrolinks
Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. It’s geared toward enterprises—whose major clients include big brands like Google, Adobe, and Amazon—to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places across an article or blog post, you can use Acrolinx to do it all in one place. You start by determining your preferences for style, grammar, tone of voice, and use of company-specific words. Acrolinx then scans and scores your existing content to find what works and suggest areas for improvement. The platform provides real-time guidance and suggestions to improve writing and strengthen weak pages.
Main features
- Review and record your existing content to ensure it meets your brand guidelines
- It finds opportunities to improve your content and uses automation to shorten the editing process.
- Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.
8. Market Mews
MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends which keywords you should pursue if you want to have specific topics. It also identifies gaps and opportunities for new content and prioritizes them based on their potential impact on your rankings. The algorithm compares your content to thousands of articles related to the same topic to reveal what is missing on your site.
Main Features:
- The built-in editor shows how in-depth your topic is covered and what needs improvement
- Finds gaps and opportunities to create new content, prioritizing by their potential impact and chance of ranking
9. Co-pilot
Copilot is a set of tools that helps e-commerce businesses maintain real-time communication with customers around the clock at every stage of the conversion funnel. Promote products, restore shopping carts, and send updates or reminders directly through Messenger.
Main Features:
- Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a seamless customer service experience
- Run drip messaging campaigns to keep customers engaged with your brand
- Send abandoned carts, out of stock, restock, pre-order, order status, and shipping notifications to contacts
- Send branded images, promotional content, or coupon codes to those who opt-in
- Collect post-purchase feedback, reviews and customer insights
- Display social proof on your website with a widget, or publish automated Facebook posts sharing recent purchases
- Display a promotional banner on your website to capture contacts instantly
10. YouTube
Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies the key topics customers mention related to your products and their feelings about them. The AI engine extracts relevant reviews from previous buyers and presents them in smart screens to convert new shoppers. Yotpo also saves you time moderating reviews. Our AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing each post.
Main Features:
- It makes it easier for shoppers to filter reviews and find the exact information they’re looking for
- Analyzes customer feedback and sentiment to help you improve your products
- Integrates with most leading ecommerce platforms, including BigCommerce, Magento, and Shopify.
11. Albert I
Albert is a self-learning software that automates the process of creating marketing campaigns for your brand. It analyzes massive amounts of data to independently run optimized campaigns, allowing you to fuel your creative content and target markets, and then uses data from its database to identify key characteristics of a serious buyer. Albert identifies leads who fit those traits, and runs trial campaigns on a small group of customers – with results refined by Albert himself – before launching them more widely.
Albert is integrated into your existing marketing technology stack, so you can still access your accounts, ads, searches, social media, and more. Albert assigns tracking and attribution to your source of truth so you can determine which channels are driving your business.
Main Features:
- Breaks down large amounts of data to help you customize campaigns
- It is integrated into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media and mobile
Final say
There are many tools and companies that offer AI tools, but this is a small list of resources that we have found helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing develops at such a rapid pace, new marketing strategies will be invented that we have not even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.
Note: This article contains affiliate links, which means we pay a small commission if you purchase any premium plan from our link.