Genius knows everything. It knows my height, my weight, my hydration, and the ability of my heart – even, unfortunately, the percentage of visceral fat in my body. I stand on the biomedically electric handicraft device-which is very similar to a scale but with metal handles and metal foot platforms-which sends low-quality low-quality electrical signals through my hands and feet to measure my muscles, fats and water. Then the percentages of each of them are fed in the artificial intelligence program.
Welcome to Farid fitnessHe heads himself as “the first gym working in Amnesty International.” You might wonder: What does that mean? Mostly, self -powered programs, referred to as genius, are combined in each piece of heart disease and strengths in the gym. During your exercise, it acts as a permanent, but imperceptible, which is raised under the surface, such as the digital fungi network with an agenda: to help you reach your training goal (whether it is weight loss, strength building or toning) in the most efficient way.
The Santa Monica facility was opened in mid -February in the former Patagonia store, which has an area of 11,500 square feet on the fourth street. Andre Einsburger, CEO of Farid Liata, says the gym has about 400 members, who pay $ 150 a month to be included in a algorithm.
Inside Fred Fitnessm, Amnesty International Games in Santa Monica.
(Shiara Alexa / for times)
At first glance, Farid does not seem more fit than just a sophisticated gym in the Tony neighborhood. It is transgressive and bright, with high ceilings, exposed wooden beams and lush hanging plants. In the afternoon of the last Wednesday, it was inhabited, as there were a few dozen members working on a new mill, bicycles and oval machines. Power machines are used electric motors to create resistance instead of physical weights, so there is no formulation. It is relatively calm but for the heart equipment, a mixture of LO-Fi and e-pop music on the sound system. Not exactly the “matrix”.
But Fred Fitness Machines are designed for you. They know the names of organs and body analysis data, and they created dedicated exercise programs for their goals and fitness. It is also useful, which means that her screens display the “PAC-Man” video-such as “playing” members by moving weight during actors and groups. Get the rowing machine sits sitting, for example, and pull the weight faster or slower to move the avatar that appears on the screen-of-up or down inside a maze and “eat” as you go. competitive? The gym tracks your grades, if you choose to share, and display information on the application and a wall installed to encourage the feeling of society.
Farid Fitness Gymnastics Hall in Santa Monica.
(Shiara Alexa / for times)
“I love it because it’s fun and completely,” says Keverton Marinho, a new 32 -year -old member. “I just play – I don’t have to think about anything.”
Enzensberger says the match may be fun, but it is very purposeful.
He says, “It helps members training at the right speed,” he says. “It regulates time under tension, and this means how quickly you pay you or the extent of slowing your weight. So the exercise is more effective.”
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There are no joining fees in Fred Fitness, and the membership includes from one month to the month of access to accredited personal trainers-and if they are not unlimited-who consult with members about their training programs created from artificial intelligence. Coaches also wander around the gym floor, answer questions and provide corrections when they notice that a person’s model has stopped. This human element is very important, says Enzensberger.
He said: “Amnesty International is very large at the present time, but we are very proud of the human side in our gym – the team – and how we complete the accuracy of artificial intelligence.”
Before joining, potential members undergo a free evaluation of the full genius to obtain a fitness line. The “body composition analyst” breaks the oily tip and the skinny muscle mass with ends and gives statistics about the strength of the foundational muscles, the basic metabolism rate and moisturizing levels, among other standards. Then this information is interpreted by artificial intelligence. Many gyms offer fitness assessments when subscribing to personal training, luxury health clubs, such as Love Equinox and Santa Monica, you test healthy and in -depth health for new members; But most of the regular gym membership does not include fitness reviews.
After analyzing the composition of the body, which measures your metabolism, the human coach leads the organ through different exercise circles on the machines that measure their strength, heart disease and elasticity. There is also a series of questions on the screen related to exercise goals, exercise experience and preferences.
A genius then appoints a “biological age” – that is different from your time. Miguel Alvino, General Manager of Physical fitness, says it is like a general fitness degree.
Farid Fitness Gymnastics Hall in Santa Monica.
(Shiara Alexa / for times)
“It is a measure we use to give people an idea of where their strength and areas of improvement are compared to their orthodontic age,” Alfeno explains.
From that point onwards, when logging into an exercise device with your wrist, it calls for your dedicated training program. Then the device adapts physically to your height and length, lift or lower its seat and change its handles according to your body. Artificial intelligence is also adaptive, using machine learning. So it will develop with you when you get a tried.
“The machines continue to identify your capabilities,” says Inzensburger. “These data are collected and feed in artificial intelligence to create a better training program for you.”
Fred Fitness is the brother of the brother of the brother enzensberger, Alfred, who is the head and founder of Munich Smart NubiaFitness concession with more than 500 sites throughout Europe. Alfred Inzensbreger’s partnership with Philip Rish Shelanider, CEO of the company ygymA global physical fitness company based in Munich, in 2023 to create a full Amnesty International Games. Ijam Genius, published in August 2024, wrote, and they brought André Enzensburger as an executive president.
Farid Fitness Gymnastics Hall in Santa Monica.
(Shiara Alexa / for times)
There are other gyms with smart equipment or artificial intelligence in southern California, such as Los Angeles Physical fitness (With EGYM equipment) and Smart suitability method In Orange County. But in Fred Fitness, “Each piece of machine is linked to the network,” says Andre enzensberger. “We use what the artificial intelligence system can do on a larger and complete scale.”
Los Angeles was the ideal city in which the project would launch, given its history as a fitness center and technical culture, he says. “We wanted to embrace openness to the Los Angeles people. Farid is a pioneer fitness and requires people who want to try training in a new way.”
I enjoyed genius directions during exercise. The mill itself was placed at a speed less than I usually run, although there is a higher slope, because a genius knew that the goal of the exercise was to build strength, not weight loss. Me lovable The bright element in weightlifting machines, even to the point of laughing loudly-although I wonder whether the game will become old over time. But in the end, what makes me go back to the gym is a sauna or steam promise after exercise. Unfortunately, Fred Fitness does not provide these amenities, which were disappointing.
But growth on the horizon. Fred Fitness is now taking place in Culver City – plans to open in early 2026 – The company hopes to open four additional facilities within three to five years. The sites are in the city of Los Angeles, West Hollywood and Glendel.
“This is just an enjoyable modern gym for use – and people love it because it takes guessing,” says Inzensburger. “Everything is fully directed.”