In a move to disable the fitness and fashion industries, NIKE announced an unprecedented partnership with Skims Kim Kardashian, and Nikeskims – a dedicated line of training, shoes and accessories exclusively for women.
While Nike has cooperated with athletes and celebrities before, this represents the first time that a sportswear giant has joined with an external company to create a completely new brand, according to Nike official announcement. By combining extremist innovation in Nike, sports science and SKIMS experience in convenience, inclusiveness and body confidence, Nikeskims aims to redefine the active clothes of women, and to provide pieces that mix performance with style.
It is scheduled to extend in the United States in the United States in the spring of 2025, and the group will later expand in the world in 2026. Business Insider.
Nikeskims: The next Jordan?
Nikeskims notes in the long term Nikeskims that it may become a strong brand, like its legendary Jordanian partnership.
In 1984, Nike Michael Jordan signed 395,685 pounds ($ 500,000)-a general contract in addition to royalties, according to what she said. Forbes. The Air Jordan 1 launch has a revolution in the sportswear market, developing a billion dollar brand, which is still one of the best revenue drivers in NIKE.
Today, Jordan Brand generates an estimated 5.46 billion pounds ($ 6.9 billion) annually, which represents 17 % of the total Nike sales in wholesale. Michael Jordan himself receives approximately 207 million pounds ($ 260 million) annually from Nike, while his personal wealth increased to 2.77 billion pounds ($ 3.5 billion), according to what she said, according to what it said. Business Insider.
NIKE bets that Nikeskims can follow a similar path, and take advantage of Kim Kardashian’s vast influence-including her 350 million Instagram followers, a fans ready for the new line.
A brand with a preposition installed
Skims, launched by Kim Kardashian in 2019, began at first as a brand for commercial clothing before expanding hall clothes, turnings, and daily necessities. Its rapid success led to an evaluation of 3.17 billion pounds ($ 4 billion) by 2023, which increased its position as one of the most fashionable brands.
The previous brand cooperation was instant sales, including its partnership with North Face, which saw the products disappear within hours, according to Wearing women daily.
Through Nike’s advanced sports research and distribution network, associated with SKIMS for comprehensiveness and suitability, Nikeskims is ready to disable the Activewear industry.
Heidi O’Neil, Consumer, Products and brand, NIKE, INC. said. , “We feel vibrant with the opportunity to build a new brand and shake matters for the next generation of athletes with Nikeskims.” Nike press release.
This partnership brings together the best in both brands and opens a great opportunity to disrupt the industry through our common passion and commitment to innovation. We will invite more athletes to sports and movement with products that make them feel strong and exciting.
Through a common vision to empower women through sports, Nikeskims is scheduled to become a distinct strength in the manufacture of active clothes, mix performance, style, and inclusiveness as it has not happened before.