WHen Mike Schwed sat for the first time in Tesla Roadster 15 years ago, and he felt was a glimpse of the future. By 2016, he was the proud owner of Tesla, as he was discovered in the thumb he would get from other drivers wandering along the highways in Europe in the electric car.
But recently, the shine of Tesla has begun to wear. For years, the brand was synonymous with Elon Musk and his position against the climate crisis. Recently, the Schwed Aghast has seen the CEO of Tesla poured hundreds of millions to support Donald Trump because he made promises to intensify local oil and gas production.
“He was getting worse,” said Shuidi, the entrepreneur and digital strategists in Switzerland. The last straw came when Musk achieved a successive fascist greeting during Trump’s inauguration in January. Shuidi said: “I did not feel any absolute disgust.” “I no longer enjoy sitting in Tesla.”
On Tuesday, data from the European Automobile Manufacturers Association showed the sales of the new Tesla cars that decreased almost half in Europe last month. I left the numbers analysts scrambling to assess the size of the worker who turns their appearance on the brand to the brand due to the invasion of Musk to the extreme right -wing policy.
The association said that the car maker in Texas sold 9,945 cars in Europe in January, a 45 % decrease from 18,161 last year.
Now, there are signs of the current Tesla owners who have become indignant with the opinions of Musk they hear their anger.
Shuidi thought of selling his car, but after more than 60,000 miles rose, only little value remains. So he reached his own methods to restore Tesla and his liberal morals that were supporting his purchase. Donation began with 10 cents for every kilometer driven to a group of charitable institutions, and to confront musk support for the right to the far right with direct support for those who help LGBTQ+ youth or fight hatred and extremism. He said, “It was something that Elon’s loved ones.” “This is my personal revenge.”
It hints how some Tesla owners fight in Europe, and put them-although small resistance-wanders in global politics, using his wealth to help extremist right-wing parties and combat the institution throughout Europe.
For Germany, Patrick Schneider, the turning point came when a stranger was stumbled at a gasoline station, referring to Tesla and described him as a Trump supporter. He was quick to find a way to address his relationship with a trademark-in his mind-in his mind-in his mind-in his mind-in his mind.
“Of course, as a Tesla driver, you are always fool: the Votel of the Green Party, the global savior, the joint2 Schneider told “Capital”. “But now you are in a category that is no longer funny.”
What he reached was a line of “Anti -Illon Posters” for Tesla cars. In the echo of an American initiative, he started selling stickers online six months ago, and took orders to the messages ranging from “I bought this before Elon became crazy” to “Elon Sukss”.
While Musk was engaged in deeper into German policy, the co -leader of the AFD extremist championship hosted, Alice Wadel, in an interview with X and attended in a mass rally where he collected multicultural cultures and raised the country’s concentration on the “past guilt”, and the demand for posters rose.
The demand has now increased to up to 2000 posters a day, with orders flowing from the German -speaking world, but to the extent that Australia and South Korea. Sneider, all of this was done without any advertisement, adding: “Elo Musk does so for us.”
Others have called for procedures to go further. In Poland – where the German -Nazi occupation led to the death of 6 million columns, including 3 million Jews – the country’s tourism Minister called on citizens to province Tesla after the sudden appearance of Musk in the AFD Rally. “All I can say is that it may not have to buy any ordinary pole Tesla anymore,” said Sławomir Nitras recently for Polish Broadcaster Tok FM. “The dangerous and strong response is necessary, including consumer boycott.”
In August, the German pharmacy series Rosman said The purchase of Tesla cars for its fleet for companies is no longerQuoting the Musk support for Trump, while the German energy company Lichtblick said on social media that it “will attract the plug” on Tesla vehicles in its fleet, citing the support of Musk for “right -wing populism and an extremist party.”
The message was recently echoed by the UK campaign group, led by donkeys after that Expected photos to greet musk on the Tesla Gigafactory interface Near Berlin.
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“The richest man in the world, Elon Musk, is promoting the top right in Europe,” the campaign group wrote on social media after its cooperation with the Political Beauty Center in Germany. “Do not buy Tesla.”
In London, activists put a sarcastic simulation “Tesla – The Swasticar” Announcement of the bus station With the description line “moves from 0 to 1939 in 3 seconds”, with a reference to the beginning of World War II, and stickers in similar formulation They were slapped on Tesla cars. In Tottenham, north of London, a member of the VS ELON activist group took points of paper balls from Musk’s greeting at Tesla Agency.
In Sweden, the EV Polestar maker sought to take advantage of discontent. “We get a lot of people who write they don’t like all of this,” Michael Lahchiller, CEO of the company, Bloomberg saidAdding that he had directed sales staff to target the disreputable Tesla.
After a Dutch poll Proposal 31 % of the respondents who had a sniping were thinking about selling it or doing it already, it remains to see what will have to influence the company. “2025 will be one of the largest tests for Tesla,” said Matthias Schmidt, a auto analyst in Germany.
“With all respect, consumers tend to be like golden fish; they tend to forget things very quickly.” “But Germany is likely to be a little different because of its history … The transformation that supports AFD was more harmful in Germany than his transfer to Trump.”
Last year, Tesla witnessed sales in Germany 41 % drowned – The decrease in a total of 27 % in EVS has exceeded all over the country – where the competitors have launched their electric cars and their governments that have declined their benefits.
Numbers early 2025 Display Tesla sales decreased sharply across many European markets. The recordings decreased by 63 % in the previous year in France, 59 % in Germany, 44 % in Sweden, 38 % in Norway and 12 % in the United Kingdom.
Schmidt said that buyers may interact with Musk’s comments, as there may be other factors in playing while consumers are waiting for the Tesla version of the updated y model.
When calling it by the Guardian, Tesla did not respond to a request for comment. But late last month, Musk seemed optimistic during a call with investors, which hints that 2025 may be a difficult year, but in 2026 it would be a “epic” of the company.
“Musk is similar to the character you enjoy – like the cat – nine life.” “I used those lives almost nine. It will be interesting to know what is happening now.”