- Hermes bags are a symbol of luxury and standing even after more than a century of handmade exclusive.
- Brand handbags are great investments, with annual revenues that exceed typical stock returns.
- Despite the economic challenges faced by competitors, Hermès sales continue to rise, while maintaining its position in the market that cannot be prejudiced.
Trends come and go – one day, every person obsessed with viral tiktok dances, the following time is a new iPhone drop or the latest Jordan Air. But Hermes was running heads for more than 100 years. People only want Hermes Bag – dreaming one, chasing one, waiting for one years. It seems that this obsession dies any time soon.
See an example Birkin bag. Certainly, the crazy rush is not real but the noise is real. At one time, people had to wait six years (yes, six years-even a detailed Rolls-Royce can be delivered in a much closer) to get one but even with the shortest waiting today, getting Birkin still feels like winning the lottery . Because we are facing it, Hermès not only sell leather, but also a symbol of the situation in addition to entering an exclusive world.
Hermes story
Everything began in 1837 when Terry Hermes A small workshop has opened the formulation of leather goods for high -end horse passengers. For decades, the trademark was everything about sarge and equestrian equipment, until 1922, Matthew émile-maurice Hermès A handbag was designed for his wife because, apparently, she could not find one you love. Talk about placing the tape high for couples everywhere.
Then, in 1935, Kelly bag (It was originally called Sac à dépêches). It was already common among the elite, but when Princess Grace Kelly used one to protect her pregnancy from photographers in 1956, the bag became a symbol over the eve of the elegance and increased its attractiveness to the general public.
Quickly forward until 1984, Birkin Bag was created, and with it, Hermès got her place in luxury history. Actress Jin Birkin Hermes CEO Jean Luis Dumas They were sitting next to each other on a trip. Birkin, frustrated by the lack of her handbag in her jobs, ventilated the struggle to find an elegant but practical bag, so Dumas drew a new design at that time and there is a sickbag for the plane.
The moment of the scenery turned into what is now the largest handbag in the world. Over time, the demand for this increased to the point that Hermes could not meet the production numbers, which increased the desire of the bag.
Why Hermes bags deserve a fortune
But what makes Hermes bags very distinctive, and why do they have such astronomical prices? Two words: craftsmanship and scarcity. Each Hermes Bag is a penetration by craftsmen who have undergone years of training. It may take up to 48 hours to make only one according to the style. From soft calf to strange crocodile skin, only the best materials are used in the bag and extensive color options increase their visual attractiveness.
Then there is a uniqueness factor. The bags are not large producing that is why these bags are rare of seats in the front class at the Paris Fashion Week. This has turned them into what economists call “VEBLEN GOOTS”, as the high prices only boost demand. For this reason, Birkin starts about $ 11,000, but rare versions can exceed more than a million US dollars.
Better investment than shares?
Believe it or not, Hermes bags have become an investment. Birkin has constantly outperformed traditional stock stocks. While the S&P 500 is 8 % annual return, it is certain Perkins watch in 16 %. Even the re -sale market is profitable. Perkin can be used but well preserved for its double price, sometimes three times, and sometimes. Forget the stocks and encryption – you can treat these bags like financial assets.
“WIRKIN”
Regardless, some people are unable to afford Birkin or do not want to drop five numbers on a handbag. Walmart has these people covered with its creation from “WIRKIN,“A trick from Birkin, retail for less than $ 100. Social media went over it, and Tiktok blew up with unspecified videos. This has almost sold scratches almost immediately. It is certain that“ Wirkin ”will not take you to high -related situations, But it is still perfect for those who want to be Birkin without Birkin.
Related stories
Language madness
Hermes bags are definitely important in fashion, but recently it has also become part of personal landmarks.
Take, for example, viral Tikhak The story of a woman bought Birkin bag as a way to embrace her new divorce, as a new chapter. Or the person around a friend who tried to save his relationship by buying his girlfriend two Perkins K. Apology for marital infidelity – Only for her to re -sell two bags and leave it anyway (the ethics of the story: sometimes, even Birkin is not enough to fix the error). These stories show how these bags have become emotional symbols, not just their arm candy.
It is almost the illogical deep level that distinguishes Hermes from its competitors and while most luxury brands face slow growth or low sales due to difficult economic periods, Hermes sales are only growing.
A billionaire brand rejects slowdown
“Hermes challenges gravity.” This phrase cannot be honest because if there is one brand laughing in the face of economic deflation, it is Hermes. While luxury powers like LVMH and KERING felt the slowdown of sales – eliminating billionaires like Bernard Arnault to take financial success – Hermès continues to rise.
In 2024, Hermes raised its prices in the world by up to 7 %. Many were expected to be a decrease in sales now, but Hermes said not a chance. The company enjoys 18 % in sales in the fourth quarter, and penetrates a 314 billion US dollars Market evaluation for the first time ever. Hermes does not survive the luxurious slowdown – it is prosperous.
At this stage, Hermes is in its own bond, where the competition feels almost unrelated. While others defend the importance, Hermes moves in his pace, allowing his reputation to take the conversation. It is like watching Usain Bolt A cruise after the finish line while anyone else is still starting from the starting blocks. Hermès bag is not just a purchase – it’s entry into an exclusive world. On the market where the trends fade easily, Hermes stands tall, proving that the real luxury never runs out.