When Harrison Ford spoke to Wall Street Journal Last week, he praised the performance of the audio actor Troy Baker in the last video game Indiana Jones and the Great Circle, who was doing more than just realizing a great impression of himself. “You do not need artificial intelligence to steal my soul,” he told the newspaper. “You can already do this for nickel and hair with good ideas and talent. [Baker] He did a great job, and it did not require Amnesty International to do so. “
SAG-Aftra has been troubled since July, the main issue is the use of artificial intelligence in the game industry. The Federation wants to compensate for members when generating artificial intelligence offers from their work, and demands approval and transparency about Gen AI technology. Major video game publishers such as Activision Blizzard, Disney, Warner Bros and electronic arts are involved in the conflict, many modern titles including Destiny 2: Heresy and Genshin Impact have been affected, with English voice shows. Amnesty International’s audio synthesis is described as a way to reduce costs in the industry in which the game budgets are dilapidated, but such technologies offer ways to live the actors while relying on their work on virtual performance. In addition, the benefits of the budget for technology remain a question.
He chaired the experienced voice actress Sarah Elmaleh, who appeared in games such as Fortnite, Halo Infinite and Gears 5, SAG-Aftra committee that negotiates with the game industry. In the Ford statement, you see a basic essential message: “What I hear is that Mr. Ford truly indicates that he is more valuable and more creative in financial terms, especially for a great performance like this, to direct a talented person from wrestling with a replica of artificial intelligence and its interface. The human interface can be to the human being to create games already, when the game’s representative and the director are talented and experienced.
Many video game developers are ready to meet the union’s demands. According to ELMALEH, more than 160 production of temporary or independent agreements signed with the protection of artificial intelligence in place, ensuring that the sound and movement capture of the seeds of Amnesty International representatives are not used without permission. But the main publishers still belong: a representative of companies I told Muayyad Al -Muddat They put forward a proposal that includes “the leading terms of use in the industry for the dignity symmetry in the game and additional compensation for the use of the actor’s performance in other games.”
However, in a document sent to the members, SAG-Aftra claims that companies are seeking a variety of gap Then a new deal was ratified. “It turns out that employers want to use all the previous game offers, and any external material, without approval or compensation,” says Elmaleh. “This means anything else you did, television or movies, anything you put on social media, i.e. interviews, anything that can already be absorbed on the Internet-all of this may be a fair game. This battle certainly affects all actors, regardless Consider the category …
“If we do not refuse now to confirm that performance as a concept can be settled and dissolve” data “, the environment will be richer for abuse and exploitation in all fields. Can you imagine Charlie Chaplin’s news that he was not performing – that it was only. [creating] Film, the material that was taken? This looks ridiculous in this context, but since the tools and digital language are new, abstract and mysterious often for people, presidents will say such things with a completely straight face. “
Ford’s intervention at least put the lights on the actors who are not home names, but the video game characters that appear on the screen are definitely. “Any company will not be tangled in its right mind with the Mr. Ford team, or the bad optics for its repetition without any approval or compensation,” says Elmaleh. “But this is what the bargaining group is trying to stay away from Workaday representatives.”