Fifa has used US soccer as a cash cow – and gives very little back | Fifa

COlin Cowner set out from his office in the studio sitting over the guest chairs on Talkshow Fox Sports. He had a simple question for FIFA President Gianni Infantino. More than demand, really.

“Give me something about America really loves it,” Kerd said.

“Can I say burger?” Infantino offer, before laughing hard. “I would definitely say Burger, but what I think too, and this is not to fill anyone, but this is really the parking of opportunities. [sport] here.”

Burger, definitely. And the opportunity, yes, this too. But Infantino’s answer canceled the pregnancy column for its deep commitment to the American market: its economic strength (at the present time).

At this stage of his interview with Cowherd, Infantino had already pronounced his usual steam around the steroid World Cup bone. This was his latest station in the Media Blitz to apply to the slightest glimmer of attention in the tournament, as the smell of despair grows. He also admitted that FIFA “mainly doubles revenue” by holding signing tournaments in the United States.

At the same time, Infantino argued that a lack of investment hinders American football. He said: “They must listen to me, and after that they will become the No. 1 bond in the world.”

It finds the tension between the growth of local American football on the one hand, and the Americans’ interest in mushrooms in sport as a whole on the other hand.

It has long been given in the years when MLS felt that she was swinging on the lips of insolvency, her future forever. However, some teams, which are usually owned by those who were all over the league longer, still keep the costs low wherever possible. They are very free to spend more freedom and empty money in the gap that separates the league from the most luxurious circles that can be realistically attached to it. This internal dispute was a source of friction for years and will come to his head at some point. It is fair to say, then, that MLS can spend more.

But it is also true that the rest of the football dealt with the American market as giant ATMs. During the next few years, FIFA is in Infantino at the forefront of this trend.

MLS is not only competing with other league championships in the world for TV viewers-the fact that it does not come on the air until hours after most of the European games already do not help in anything-but it is now the only league anywhere he must also deal with a matte to a matte. The reason is that the club’s World Cup has been planned here, and that the World Cup will be here, as Infantino publicly admits, is to reach the pockets of the American consumer. This is why the most marketing clubs in Europe are going in wide rounds before the season here. For this reason, the Mexican national team plays many of its matches here. For this reason I held Conmebol two Copa América editions here in just eight years.

This is why an American promoter, relevant sport, filed a lawsuit against FIFA and American football on the anti -monopoly land, fighting a policy that included domestic league games on the borders of the nation concerned. The relevant relevant was accomplished exactly what it aims to do so when FIFA agreed to cancel the policy in order to reject it from the lawsuit. Before a long time ago, Spain Lega, the Italian first division, or any number of other tournaments can try to put their matches close to the local MLS team.

Putting the promotion of the previous newsletter

Soon after, the MLS will not be against the friendly matches before the season or the club of the club-or in this regard, the American Professional League giant and the US Football Association-but also competitive games in the league championships that the American fans know already well. Name another local bond that should worry about some other competition that prepares a store in the backyard. Will Barcelona and Atletico Madrid try to play a potential tilt of the title in Germany, Argentina or Pakistan, as they tried in Miami in December? It is doubtful.

MLS has Infantino to thank this, which has disappeared for his viewing of the periodic protection. The basic issue is not that MLS is a lack of financing. He faces a fatal competition for the masses.

The American market spends huge sums on direct football. Many of them only will not go to MLS. This spending does not come from a hole of wealth without a bottom, although FIFA is still determined to discover the location of the Earth with High ticket prices To the next summer rewards. At some point, football fans will be used for what they want to spend to watch live games.

If you want local American football to develop, you should put a kind of protectionist for football – although this may not go down at the present time. Or to do something, anything, to ensure that the growing league does not spend its entire season in the fighting all the interlocutors who are keen on its market, as it routinely arrives to capture the benefit and plunder the income available to the public.

But then FIFA is no longer in the field of opening new markets, as before. Instead, it is completely focused on sport liquefaction, regardless of side damage.

By BBC

Leave a Reply

Your email address will not be published. Required fields are marked *