After ascending to the Tesla model last week, President Trump pledged one purchase. The next day, Sean Hanity, the Fox News host, said that he bought the S. Innocent to support the besieged company, saying that Tesla “has more American parts than any other car in our country.”
In a violent reaction to a violent reaction against the Ministry of Governmental Efficiency tactics in Elon Musk, prominent conservatives gather alongside the electric car company led by Mr. Musk. They hope to swing enough consumers similar to thinking about compensating the boycott of the electric car industry by liberals, democrats, or anyone who offends Mr. Musk’s actions.
But how effective the rescue mission is? Analysts say it can help but just somewhat.
Car experts said that many Democratic buyers seem to flee Tesla so that it is unlikely that car experts are likely to control the best sales of Mr. Trump on enough new customers to fill the void. JPMorgan analysts expect that Tesla will offer its least cars in the first quarter of what they were in three years.
“When you make your product not attractive to half of the market, I promise you, your sales will not increase,” said Alexander Edwards, head of the Research and Consulting Consulting Company.
Mr. Edwards was scanning car buyers for decades. Since 2016, investigative studies have found that the owners of electric cars were probably four times the recognition of Democrats or liberals who define it as republicans or conservatives. Among the owners of Tesla, the spread was constantly from two to one.
The gap was sharply narrowed until 2024. This year, where sales decreased, and the buyer of Tesla is slightly more than Republicans than Democrats, by 30 percent compared to 29 percent.
“Democrats flee the brand and say they will not consider this in the future, so there is, of course, there is a greater percentage of Republican and independent buyers,” said Mr. Edwards.
He said that the Democrats began to lose his interest in Tesla when Mr. Musk bought Twitter now X, in 2022. Then, last July, when Mr. Musk publicly supported Mr. Trump, the share of the Democrats who said they were “definitely thinking” in Tesla.
In general, about 8 percent of car owners will definitely think about Tesla, according to Mr. Edwards’s surveys. This compares with 22 percent five years ago, when Tesla has often topped classifications of luxury brands that buyers think.
He said that the sales of Tesla slip, “mostly, if not completely, attributed to Elon Musk’s data and behavior.”
The auto manufacturer did not respond to a request for comment.
Tesla, the best -selling brand in America, remains largely electric sales with about 44 percent of the market, despite its 5.6 percent sales in the United States, to about 634,000 cars in 2024, according to Kelley Blue Book. Many drivers are determined to adhere to the smell of electric vehicles, whose cars can travel to several hundred miles and can be easily supplied on the company’s wide charging network.
Josh Anders, 44, traded a petrol sports benefit for obtaining the Tesla Model 3 in 2019. A resident of Fort Wayne, Indiana, was detonated due to energy efficiency, technology and limited maintenance needs. Soon it was circulated to another, and he is about to deliver the latest Y SUV
“Owning Tesla was one of the best decisions that I made ever, and I was sticking to it,” said Mr. Anders. “I love R1s Rivian, but I can’t bear it. I am a technical man, and I love all the features and innovations.”
Mr. Anders, a father of four and creative director of the Christian Music and Arts, said he tends to preserve, and he is not comfortable with the provinces.
“Elon is not perfect, and Tesla is not perfect, but it is a society of dreamers and actors. He said,” I appreciate the brand that is constantly paying the boundaries. “I don’t need every company to share my beliefs. I just need them to exchange a commitment to progress. “
However, cars have a long history to become part of the political battle.
Chevrolet Volt, a hybrid component presented in 2011 after General Motors received the assistance of the federal government, by some conservatives as “Obamacar”. Toyota Prius, fuel and gaseous commanders are often praised by General Motors and an attack by people on the opposite parties of the political spectrum.
Isaac Celeger, an employer and a grant writer in Scotsdel, Arizana, said he had no great interest in electric cars even though his son, who died recently, was a loyal fans in Tesla.
Now, Mr. Seleger, who described himself as a political independent, said, is determined to buy Tesla, because he wants to challenge collective thinking and polarization. A friend told him that she would stop talking to him if he did so.
“As a former and rewarding man, all of this makes me want to buy more Tesla,” said 73 -year -old. “I will make a political statement at all. But if you bought a Porsche car, this is a statement, too, where people are enthusiastic as your older Porsche driver.”
Mr. Seleger added that he found criticism of Mr. Musk exaggerated.
“So Elon was a hero from the left, and now he is Nazi? This is just crazy.” “He strikes me as a smart man who makes great things.”
For many people who trust Tesla and Mr. Musk, the company’s sales and stock price, which decreased by 48 percent from the highest level in December, will eventually recover. The stock has increased by 12 percent during the past four days of trading.
But some car experts say that Tesla may struggle because the company has not regularly updated its cars or presented new models. In addition, Lauren McDonald, chief analyst at Paren, an electrical data data company, said that the company’s chargers, which can only be used only by Teslas, open access to almost every major competitor. Other auto companies offer new electric models, often with reasonable monthly payments.
“He quickly loses the advantages of the range, technology, value and comfort that led people to Tesla,” said Mr. McDonald. “For many people, it’s time to go ahead and try something new.”
Of course, most buyers do not choose cars on the basis of politics. But the brand image is important. Tesla sales fell even with the growth of electric car sales in the United States by 7.3 percent in 2024, to 1.3 million. Mr. Edwards said that Mr. Musk makes it easier for people to shop elsewhere.
He said: “People can love Hyundai, General Motors, Rivian, or BMW as much.”
Republicans are certainly buying electric cars, but less than them have made electrical models completely. Rural countries, where Republicans exceed the number of Democrats, are more than a charger than urban countries. Strategic vision data shows that Republicans are more likely to work outside the home, and are less ready to deal with inconvenience such as long charging. and 2024 Pew Research Center survey I found more Republicans more than Democrats say that electric cars cost more than necessary and less reliable than gasoline cars.
In the New York City, the largest car market in the country, the new Tesla records fell by 13 percent to 47,000 cars, in 2024, according to the S&G Global Mobility. In the same year, more than 101,000 Tesla in Los Angeles, the second largest market, recorded an 8 % decrease. However, nearly one of every eight new cars in Los Angeles was Tesla. In the San Francisco Bay area, where Tesla was founded, nearly one in five new cars was Tesla. But sales fell 17 percent to 54,000 cars.
Consumers in the Houston area bought 12,000 Tesla. But the residents of the Gulf region bought 4.5 times the number of Tesla, in a smaller new cars market in general. Some areas have witnessed large increases, including MIAMI-Fort Lauderdale, where sales jumped by 32 percent, to nearly 23,000 cars, in 2024. Tesla sales also increased sharply at the Solly Lake City, Las Vegas and St. Louis. However, the company’s gains in these places were unable to compensate for more severe declines in the largest and most liberal metro areas.
Experts say that wealthy conservatives such as Mr. Hanity and Mr. Trump have an income that can be eliminated to make a personal car statement by choosing Tesla. But they may not be able to persuade the Americans of more modest means.
Mr. McDonald also indicated that Mr. Trump and other conservatives spent years disrupting electric cars, and mocked climate change and criticizing former President Joseph R. Biden Junior car policies and policies.
Mr. McDonald said: “The messages are inconsistent.” “Is the man in Arkansas driving a Pickup for RAM to buy Tesla now? To what extent can you conflict with your own beliefs to support Elon Musk?”