The owners of smart TVs and broadcast sticks that are already running Roku OS to video ads on the home screen. Now, Roku tested what it might seem if it takes a step forward and forced people to watch a video advertisement that is played before reaching the Roku OS screen.
Reports about Roku customers who watch video ads are played automatically before they can display the main OS ‘screen that has begun to appear online this week. Reddit user, for example, to publish Yesterday: “I just played Rocco and got … an advertisement for a movie, before I got to the regular Rocco screen.” Many users who appear to watch an advertisement for the movie Moana 2. Ads have a close option, but some users seem to have not seen it.
Upon reaching the comment, a ROKU spokesman participated in the company’s statement confirming that automatic operating ads are the expected behavior but not a permanent part of Roku OS. Instead, Rocco claimed it was just an advertising ability experience.
Rocco actor said that Rocco’s works “will have a continuous test and innovation through design, navigation, content and first -class advertising products,” adding:
Our last test is just another example, as we explore new ways to display brands and programming while continuing to provide a delightful and simple user experience.
Roku did not respond to requests to comment on whether they have plans to make permanent automatic ads on Roku OS, which are affected by devices, why Roku decided to use automatic play ads or customer reaction.