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For motorcycle lovers in Sweden, Harley-Davidson is the most important road brand. Jack Daniel whiskey from the bar in British bars. In France, Jeans Levi revolves around elegant.
But in President Trump’s trade war with Europe, many European consumers began to avoid American products and services in what appears to be a decisive and possibly long -term transformation away from the American buying New evaluation By the European Central Bank.
In April, Mr. Trump imposed a 10 percent blanket tariff on trade partners in America, and threatened “mutual definitions” on many of them, including the European Union. Companies like Tesla and McDonald’s see clients in Europe who are influenced by “Made in America”.
“The newly imposed American commercial definitions caused European consumers to think twice about what is in their shopping cart,” the European Central Bank He wrote in a blog post About her search for consumer behavior. “Consumers are very ready to actively get away from American products and services.”
The Europeans had already started testing popular provinces on American products, including Heinz Ketchup and Chips’s Potato Chips, shortly after Mr. Trump took office. His threat to take over Greenland, part of Denmark, active Danish to organize campaigns that do not buy on Facebook. Tesla Maliko slapped in Sweden “shame” posters on their cars to send themselves from Elon Musk, CEO of Tesla, a senior adviser to Mr. Trump.
The Central Bank found that the pain of Europeans from the treatment of Mr. Trump to America’s allies has long been stiff, as it moved to the redistribution of global trade with the sharp global tariff.
Mr. Trump took a special goal for the European Union, which he called “very bad for us” for not buying more United States, and threatened the bloc with a “mutual” tariff by 20 percent last month. Such a conversation was confusing in many Europeans and European Union leaders who shook, who criticized the duty of 25 percent on many American commodities.
Both sides launched a temporary truce after Mr. Trump suddenly reflected the path and delayed the customs tariff until the summer. But the 10 percent foundation tariff is still in place, and the trade war can easily diminish easily again.
Even if a trade agreement is reached, the new caution in Europe will not be a long time ago. The European Central Bank’s study found that even if a tax is only put on a 5 percent tax on American products that were sold in Europe, Europeans tend to avoid them.
The central bank said that what is new is a “preference” between European consumers “to completely stay away from US products and brands,” regardless of the cost. This was the case even for families that could bear the high prices.
The bank said: “Although they are able to bear the cost of more expensive American products and services, they choose alternatives to consciously,” the bank said. “This indicates that consumer reactions may not be just a temporary response to increased customs tariffs, but instead indicates a long -term structural shift in consumer preferences away from American products and brands.”
In Germany and Italy, the developers created applications that wipe a grocery and clothes for people who want to make sure they are not buying Americans. The upper app, BrandsnapEven European alternatives.
In the French term “The boycott of the United States of America!” Facebook channel, which includes 31,000 members, is proud of the purchase of Adidas, a German brand, on a new balance, and published stories about avoiding traveling to the United States.
In a Danish group on Facebook with 95,000 members, people are trying to help each other in knowing whether products like Gillette Mach 3 Razor Rades or Schwebs Soda are from the United States. One runs from Sweden It strengthens Airbnb alternatives and calls for a European boycott on a week definition platform in May.
The Europeans also posted on the Internet to say that they started canceling the subscriptions to the broadcast giants, including Netflix, Disney+ and Amazon Prime Video.
Some consumers who boycotted Amazon online have gone to lament that delivery from alternative e -commerce platforms in their countries is slower or less reliable, but they say they remain in the session.
Millions of people are still buying American goods and services worldwide, but American companies and investors closely monitor international markets to obtain signs of anti -American feelings related to Mr. Trump’s policies.
In Europe, Tesla sales continued a sharp decrease in April, as data, including 81 percent of drowning in Sweden, showed one year ago, as protests against Mr. Musk’s views were fixed.
McDonald’s said he was watching the increasing negative positions abroad towards American brands, especially in northern Europe and Canada.
The CEO of the Burger series, Chris Kimpesnsky, said in a call with analysts last week that international consumers “will reduce their purchase of American brands, and we have seen an increase in the anti -American feelings.”
The McDonald’s brand has not yet been damaged-sales of the same stores in Canada and Europe decreased by only 1 percent in the first quarter of the previous year. But there is “an increase from eight to 10 points in the anti -American feelings,” he said.