Augusta, Georgia – Mobile phones are banned in a master’s degree. Food and drink prices are made happily in the 1970s – $ 1.50 for Pimento cheese – a magical holder of yesterday. The top hand -coated tablets are updated.
Meanwhile, behind the scenes, Jones (Bobby) meet Gateson (George). Done -aircraft over launch boxes. Fans all over the world can track each snapshot of each player – including balls removed. Once someone finishes his tour, the most prominent of his day is collected by artificial intelligence.
The challenge in this legendary championship is difficult as landing in 15.
Be creative and you can develop the game. Be very nice and you can damage the brand.
“It is a balance,” said Farid S Ridley, Ugusta’s national president. “It is not always easy.”
This means that moving in a master’s -like way, which requires here to work calmly and effectively so that the changes appear in a magical way.
“We definitely want to progress,” said Ridley. “We want to try new things. We want to continue our mission to reach the game and develop the game. But at the same time, we must realize the fact that part of the magic of this place is those traditions and mystery.”
FridayThree familiar players sought to leave their own fingerprints on the master’s tradition. Justin Rose shot 71 to keep his progress at eight under equality. Praison Deschambo He shot 68 years and was one, and Rorre McLeroy, who needed a green jacket to complete the Grand Salam Professional Championship, was 66 to move to six below. Defense champion Scoti Shevler in the eighteenth hole was 71 to retreat to five under.
“There is somewhat that the course is playing slightly differently today,” said Rose. “Certainly, from a little different direction. So just try to make some of these modifications. I think it was a fairly favorable wind for the golf stadium in general, and for this reason I think you see some good degrees.”
The score by hand is published on the main leaders of the Masters Golf championship.
(Julia Demari Nikhson/Associated Press)
In a greater sense, the winds of change in the masters were wandering for some time.
Through the street from Ugusta National, via a tunnel under the Washington road, there is a center of content, approximately 90,000 square feet of colonial structures that include CBS and ESPN production teams, as well as many media endeavors supervised by the club, such as Masters.comYouTube offers, podcasts, social media and the like. Inside, with its white walls filled with panels and dark oak floors, they are luxurious and well equipped as Four Seasons.
This house should not be confused with the broadcasting media with the center of local and international media such as the Los Angeles Times and many others, and it is closer to the course and similarly.
The content center was not open to the public but often had visitors and guests in the club, and for one week per year with activity by dawn to solutions after the night. Nearly 50 production trucks stopped at the back that formed the broadcast village that was transported from the area behind the Par-Time path.
Step to the main floor of the content center, similar to entering the time period, which is a sweet Smithsonian game, with pictures, murals, touch screen stalls and soundtrack fainting from the Masters radio from the generations that he went.
“The tradition is everything in the National Ugusta – everything,” Verne Longwist, who covered a 40 -year -old master before his retirement last year.
Walk in the hallway and you will find a recognition of the first green jacket ceremony in 1949, a quotation from the sports writer Herbert Warren Wind when he drafted “Amin Corner” in 1958, and a piece of shots of Bater Kabina in 1965.
This wall honors the famous moments in the course, from the double Eagle of Jin Sarzzal in 15 – called “The Shot Hear” around the world – Tiger Woods V win in 2019.
The MAIN MAIN MAINSTERS.COM work room looks like a modern news room, where about 200 new stories narrators generate all kinds of content during the championship week. (The place is largely empty in 51 weeks of the year.) There are teams of gates, video and sound production teams, photo editors, graphic designers, web publishers, social media team and international actors who create materials in the Spanish, Japanese, Korean, Chinese and Chinese language, among other languages.
The room ringing is a studios for shows such as “The Master morning in The Master” on YouTube channel, and PodCast “Fore Please! Now driving.”
It is the club’s policy that no employee talks about the record, but the people who work in the content center will tell you about the process of developing “crawling, walking and operating” in which they will not rush to put technology in its place, but instead they will master and polish it before the veil was revealed. For example, the Master of the Twitter account for a short period in 2009, then temporarily stopped and polished for several years before re -launch.
The ability to show every shot in the tournament was well available before the master’s presentation in 2019, but its adherence to quality improvements. The club says that the driving force is a commitment to insult, excellence and integrity of stories.
Ken Grivi Junior, the Great of Bibs, talks to former US Football Association player Ryan Fitzpatrick, to the left, and sponsor during the second round of the Master. Graphi is an influential photographer of the event.
(Ashley Landes / Associated Press)
More of the MASTERS technologies are performed by IBM, which created a “digital twin” national from Ugusta, using air investigative studies and nine years analysis of the tournament data, nearly one million rounds, with statistical ball data and designer designers similar to each green.
With a few clicks on a giant video wall, a person who occupies the system can show you, for example, that Woods did not make a ghost or an eagle in No. 13 during the nine years studied. (Compared, Rorre McLeroy climbed 13 on Friday for the sixth time in his master’s career.)
In a videos type overview, the user can enlarge each flying track and landing place for each forest shot.
Using artificial intelligence technology and huge sample size, as well as wind and weather data, the program can somewhat reliably predict holes that will play tougher on a specific day. The predictive models depend on the field, not specific to a player. IBM says this is due to Ugusta National interest in maintaining neutral.
The technology is exclusive to demonstrations on the site and not public yet, although there are continuous discussions to reach the wider fans.
IBM is used by Amnesty International to provide a direct summary in which the best and most exciting shots that occur around the online session are broadcast. Computers choose parties partially based on the crowd’s reaction and player gestures, such as the fist pump or racket. The same technology is used to turn on the player’s daily highlight of the player, which envelops his full tour in about three minutes.
Ridley said: “It is a balance, and if we go back to the basics, we go back to the fact that we must continue to improve, and we have a commitment to our mission to promote the values and virtues of the game, and we have a commitment to respect the traditions.
“So when you put all this together, the way I see is that we use technology to tell the story of who we are, to tell the story of the professors, to explain to people perhaps – especially young people – what is going on around the professors and why the golf game is concerned.”