The long -awaited Amazon update is almost here. After about 18 months of the company first It is designed with AI Toulidi, where Alexa+unveiled, and early access will be available from March. Alexa+ will be alongside Alexa older Alexa and will cost $ 20 a month, unless you have Prime membership, making it free in use. The new assistant will come with all the modern promotions offered by its contemporaries such as Siri or the designed gemini, such as the interaction of the most conversation, understanding a better context and the ability to “summarize complex topics” and “submit suggestions based on your interests”. But it does one thing differently, which is the way Amazon claims to integrate with third -party applications and the rest of the Internet that can distinguish it.

In the presentation, the Alexa and Fire TV Daniel Rausch Vice President selects three ways that the new assistant can integrate with other services you use. First, it already works with “tens of thousands” of already available mergers, with Uber, Sonos, Samsung and Xbox in many slogans that were shown when Rausch said this. It is assumed that this means that Amazon has worked with these partners to get their applications to play well with Alexa+ through their application programming facades.

Second, for the large swimming of the world via the Internet that does not contain the applications or resources needed to symbolize the applications interface only for Alexa+, the assistant should be able to search for the Internet for his website and move on it on your behalf. During the presentation, Rausch explained how Alexa+ was able to go to Thumbtack on the web to employ a professional to repair his fur. Instead of having to get rid of a phone or laptop to click on the same menus, Rausch can inform Alexa+ what he needs and the available times, and artificial intelligence has done the rest.

Sam Radford for Engadget

This example was surprised in particular that it is very similar to Google’s, which, since his return in 2018, can call companies on your behalf to book a table. All you had to do is tell Google about the history and the times you were thinking about, and the number of people in your party and they will invite you, even in speaking in a human voice to the restaurant. The way you click Alexa+ on web sites on your behalf is dual on steroids.

Finally, Alexa+ can work with “artificial intelligence agents” in other locations, so you can speak to one assistant instead of dozens of chatbots. In the presentation, Rausch got Alexa+ to work with him To find a song similar to the countryside on the cats of Bodiga.

After showing the company, I spoke with Rausch for more clarity on how Alexa+ works with the rest of the world online. For one of them, I wanted to know with certainty whether this third method would work with Chatbots to serve customer by companies such as Capital One, UNICED AIRINES and more. While Rausch said he has no details to share specific names or services, he stressed that “SDK revolves around such integration”, saying that for people the use of Alexa to communicate with the agents on their behalf to complete the tasks.

Rausch realizes that any friction at all in the adoption and preparation process can lead to the removal of people. To this end, the upgrade to Alexa+ should not require any additional signs or authentication. You should be able to get all connected devices, security cameras and home routine without any effort.

“The reason that customers love Alexa is that she robs all the complexity,” said Rosh. People do not need to remember the WEMO brand they bought, for example, to be able to tell Alexa by stopping the lamp. He said, “We will never take it.” When new services after the upgrade add to Alexa+, Rausch said that you either do this “by the ways you do today” or it will become easier, because “Alexa can go to you through these settings in many cases.”

Using Alexa to order car service and compare prices.
Sam Radford for Engadget

According to Rausch, instead of having to “search the Alexa application, you only say” Alexa, I want to prepare a stroke with Hulu “or something like that.” The QR icon will be presented on an echo with a screen to facilitate this, and the assistant must direct users along the way.

“We would like to say that Alexa is an expert, and now an expert on herself.”

Amazon is not the only company that made its assistant providing technical support to users. This approach is very similar to how Siri can teach you how to shoot a video clip in the cinematic mode or creation of Genmoji. It is best to get help about a product you use from the product itself? Why do you make me go to a different place for information?

“From the perspective of customer experience, customers only want to do this,” said Rausch. “They do not have to be responsible or care about any of these things, right?” He believes that people only want to plumb or seized, and do not want to wander around web sites and phone calls.

People want their digital assistant to be useful and easy to use, but is it not very important that AI’s services are accurate and reliable?

When I asked Rausch how Amazon worked about the tendency of the Truci intelligence to hallucinations and sometimes published wrong information, he said, “I already think about this industry, there was an error in thinking about the form of what is productive.” “LLMS is located at the basis of architecture, but it is not the only thing that answers the question,” also said.

In other words, Alexa+ uses a set of Amazon’s graphs, reliable online sources and partnerships with reliable outlets. “Other products will simply give you an answer from LLM. If you are asking for a reliable answer, this is not sometimes a way to get one. I think this is what highlights.”

Rausch added that Amazon “Big Big” with Alexa. “Will you make mistakes? Every part of the programs make mistakes.” “But we are working hard to disturb her in knowledge.”

I have not yet tried to experience Alexa+ for myself, and all we have seen so far was in very experimental shows, so it is difficult to know the real global performance. But if the new Alexa is really able to work with third -party services in a smooth and effective way, you will not only return the Amazon to the AI ​​race for the consumer, but it may give it an advantage over the likes of Google, Apple and Openai. Given that Amazon really brought a virtual assistant idea to homes all over the world, this may also have an effect that exceeds users who enjoy cunning in the field of artificial intelligence services today.

This article was originally appeared on Engadget on https://www.engadget.com/ai/amazons-ganrative-ai-vision-for-alexa-is-pealing-but-unproven-14001416.html?

By BBC

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