- Valerie Chapman, 25 -year -old LinkedIn Conteerlers, says the platform It can be profitable just like Tiktok – although many of them still see it “a place to apply for a job.” Representatives can build a personal brand, create digital products, and create a brand partnership.
The effect is a crowded market, as millions of creators pay products and cooperation via Tiktok and Instagram. But they can overlook a platform that one of the influencers says is a non -exploited golden mine.
“For me, LinkedIn well, if not better, for creative infrastructure to earn money from Tiktok,” says Valery Chapman, 25, one of the founders of the self -content and co -founder of the Creative Agency. luck.
Chapman, who previously worked in advertising and creating content, says her career in LinkedIn is the reason that she no longer occupies companies’ job. It inspired it to lay off two axis. Fortunately, she brought some experience with her to the platform, where a former social media employer asked her to become a leader of LinkedIn’s ideology in order to bring sales. After leaving it in October 2023, LinkedIn became its new hustle. she It is finished now 16,000 followers on the platform, with publications that grow in thousands of likes.
“We are in the economy of the Creator,” Chapman says, adding that people use artificial intelligence to help expand the content of their individual societies. “None of this was on the radar of my country until I entered the LinkedIn world, and I really started investigating how other textile owners benefit their personal brands and begging income.”
Although the content creators can build their brand and follow any platform, Chapman says the professional social media platform is especially packed. The influencers who resort to it can register a large pacage between a new specialized audience – and more people hold on it, even LinkedIn until they create them. “The highest votesA category for the most influential creators on the platform.
“I would actually say that LinkedIn is the strongest in terms of liquefy your personal brand. She says:” No one talks about it in this way. “I think so, as many people see [just]… a place to apply for a job. “
LinkedIn is overlooked – but it can be very profitable
Unlike Tiktok, LinkedIn does not see the creators the amount of participation they get in their posts. But there are other ways to take advantage of the platform, as Chapman explains.
“There is no creative box, but there are other ways to achieve income, such as digital products, which I work on. It says my basic income currents are partnerships for the brand, primarily with technology companies.” “If you put a sales hat, there are huge amounts of opportunities on LinkedIn, especially because of the video feature that was just merged last year or so.”
Chapman has developed a customer list through cold brands to integrate into one of her LinkedIn-including “Gen Z Woman In Business” series. She also says that creators can build other digital courses and products-such as commercial workshops or e-books in their field of experience-which can be distributed once they are distributed, can achieve negative income.
And when customers care, there is an opportunity to determine higher rates.
“You can actually impose fees on the brand partnerships on LinkedIn more than other platforms, because your audience is a group of professionals – often CEOs and founders,” Chapman says. “So you can impose fees on this type of audience as well.”
Four months after the hard work that grows on the Internet, LinkedIn noticed it, and called for the company’s office in New York City. She toured the office and conducted talks with the LinkedIn team about the future of work and digital impact. Received this recognition a strong mark should continue.
Chapman says that since then it has made great progress as a facility that can now support itself, as it got about 10,000 dollars per month by getting rid of advice and thinking about personal and AI brands for its thousands. following.
“I will say that it took about three or four months to build an infrastructure as the deals were not.” I got money immediately. “Once you start sending an email to people and you have an audience, you can access the brand’s partnership easily easily, if you really devote your time.”
This story was originally shown on Fortune.com